Ad | Canal + - The Bear

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The promo ”The bear” for channel Canal+, required our Mikros’ teams to bring their A-game to fulfill director Mathijs Van Henningen’s vision. The pitch ? Follow a director’s routine on stage, in creative meeting or re-writing his notes in his trailer or an actress’s testimonial on the director. The magic twist behind the story ? The director is unique, he’s a bear rug.

A comedy on creativity, dreams, imagination that will definetely charm the audience with this beautiful modern tale of ”once upon a time there was a bear rug-director”…

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