Disney’s Zootopia Instant-Play™ Mobile Video Ad & Dynamic End Card Experience.
This campaign used Opera Mediaworks’ Instant-Play™ Video with dynamic end card on both smartphones and tablets. In order to engage users, once the video played to completion, the Dynamic End Card was served, allowing the users the opportunity to interact with Nick’s phone. Each time the user took an action, Nick’s hands would mimic that action on screen (tap, swipe up/down/left/right, pinch in/out). On Nick’s home screen, users could explore a number of apps, listen to voicemails or tap-through to Get Tickets or join the social media conversation. The video app allowed the user to consume additional video content which varied between trailers, movie clips and cast moments.