MAZDA CX4

In this psychedelic world today, who will find the true meaning of self being? It is a very subjective manner. The new Mazda CX-4 could portray a neutral character of trueness in each individual that fits for those that has a different eyes. This is what we want to achieve in this function focused series shorts. One character for each film, reflecting specific features of the car. Hashtag # is the key element to display how the internet labels our characters. Talent will be placed on a platform, and react with attitude whilst dressed opposite to hashtag label. Passing through fragments of mirror seeing pieces mirror reflecting our talent showing the true meaning of self being. This will create a contrast opposing the stereotypical hashtag and initiate the CX-4 slogan & attitude,emphasizing the idea of “taking your own path”.
Client - FAW Mazda
Agency - DMG
Creative Director - Wan Qian
Account Director - Morris Meng, Wang Zhi
Director - Kaism
1st AD - Jason Kirby
EP - Fu Ning Ning, Zhu
Line Producer - Sam Chee, Terry Mao
Associate Producer - Penny Yu
DP - Juian Lanweer, An Hui
Art Director - Lock Yi, Xiao Tao
Story Board - Guo Niu
Music - Dami
Editor - James Teh, Kelvin Leow
Wardrobe - Li Peng
Talent Manager - Guo Jing Hua
Motion Graphics - Dabao Gao
Post Production - Film Valley
Post Producer - Xiao Fang
TC - Xiao Yao
Flame Artist - Xiong
3D Gfx - Guo Cheng Liang