Moschella: Convergence of 4 C’s - Computer

From a technology point of view, we sort of see convergence as the effects that IT tends to have on the way particularly businesses are structured. So that one of the things that IT does is that it blurs the boundaries between businesses and the way that tends to play out is that first it often breaks an industry down into its components and then reassembles them in a new way. Perhaps the easiest example of that is to look at the success of Apple with the iTunes, where a product that looks like a hand held computer comes out and you combine that with a service. All of a sudden you have an integrated technology approach to the music industry that really didn't exist today, in a very integrated and converged form. So it's that ability to really restructure the way an industry operates that I think is the real issue there.When you look at convergence from a digital point of view it's the ability to bring together what we refer to as 4 C's of industries: The computer industry, the communications industry, the consumer electronics industry and the content industry. All now with a common digital base, and now really capable of interacting and combining and becoming new shapes and really moving forward as integrated base of things, which were once four very separate industries.