Total Recall | Comic Con International, NYC, LA

Monster Media partnered with OAG to promote the theatrical release of the action thriller, Total Recall, by inviting consumers to turn their dreams into real memories! The interactive ReKall Centers launched at prime locations in New York and Los Angeles as well as a premier event set up at Comic Con International in San Diego. Users were able to choose from four different fantasies to live out via augmented reality technology on an oversized LCD Wall. After living out their fantasy, users chose a memory to keep on an adjacent photo taking station. Participants were then able to snap a photo and create their own custom ReKall credentials featuring their photo identification, name, gender and chosen fantasy. Users submitted their email address to receive their credentials. Credentials were also instantly printed via a built-in automated printer, a first for a Monster Media campaign!